The Automotive Development Process
Motivated by Toyota's product development capabilities, Daniel SAprensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.Figure 22: Toyotaa#39;s Selection Matrix Function 1 | Function 2 | Durability Space E( PV) or A. O O A X 100 10 ... Their purpose is to link the evaluation criteria of the automotive design to the financial markets and thereby to company owners.
| Title | : | The Automotive Development Process |
| Author | : | Daniel Sörensen |
| Publisher | : | Springer Science & Business Media - 2007-12-14 |
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