Strategisches Bankmanagement
Schwerpunkt des Werkes ist das strategische Bankmanagement unter integrativem Bezug auf den Ansatz von Porter einerseits und des resource-based view andererseits. Es geht also strategisch um Marktpositionierung und Marktentwicklung von Banken.LAUSBERG, Carsten, und ROSE, Peter S.: (1995) Merger motives in European banking. ... LEW-LANG, Andre: (1990) Banking Strategies for the 1990s, in: Financial Institutions in Europe under New Competitive Conditions, hrsg. von Donaldanbsp;...
| Title | : | Strategisches Bankmanagement |
| Author | : | Christoph J. Börner |
| Publisher | : | Oldenbourg Verlag - 2000 |
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