Service Marketing: Concepts & Practices

Service Marketing: Concepts & Practices

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a#39;Servicescapes: The Impact of Physical Surroundings on Customers and Employeesa#39;, Journal of Marketing, April, pp. ... Macmillan India Ltd. pp. ... Control, Milwaukee The Mission of Making Excellent Customer Services a Life Time Experience HOTEL SAYAJI Objective of the case study: a€c to study the customer service profileanbsp;...


Title:Service Marketing: Concepts & Practices
Author: Kapoor
Publisher:Tata McGraw-Hill Education - 2011
ISBN-13:

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