Macromarketing: A Canadian Perspective

Macromarketing: A Canadian Perspective

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Our federal system, alas, is not the equivalent of a Maytag washing machine which (so they say) never needs repair; we have got problems, and they need to be resolved. It is therefore, I suspect, beyond the reach even of the arcane andanbsp;...

Title:Macromarketing: A Canadian Perspective
Author: Donald N. Thompson, Particia Simmie, Louise Heslop, Stanley J. Shapiro
Publisher:Marketing Classics Press - 2011-10-15

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