Kundenbindungsmanagement im Einzelhandel

Kundenbindungsmanagement im Einzelhandel

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Andreas Fuchs untersucht den Wirkungszusammenhang von Kundenzufriedenheit, Kundenbindung und KundenprofitabilitAct kausalanalytisch und zeigt, dass auch in klein- und mittelstAcndischen Handelsbetrieben erhebliche ProfitabilitActsreserven erschlossen werden kApnnen.Vgl. Heskett, J.L., SasserJr., W.E., Schlesinger, L.A. (1997), The Service Profit Chain: How leading Companies link Profit ... SasserJr., W.E., Schlesinger, L.A. ( 1994), Putting the Service-Profit Chain to Work, in: Harvard Business Review, 72, 2, anbsp;...

Title:Kundenbindungsmanagement im Einzelhandel
Author: Andreas Fuchs
Publisher:Springer-Verlag - 2010-01-14

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