Foreign product strategy
From the outset, an aircraft propeller was BMWa#39;s symbol; today, the company emblem is a stylized version of a propeller against ... it would be aquot;an automobile for people who are constantly striving for something better, aquot; meaning that besides being practical, it would ... Direct investment in major foreign markets consists then in assuring a complete after-service system that supplements BMWa#39;s technology.
| Title | : | Foreign product strategy |
| Author | : | Constantin Kinias, Izumi Omori |
| Publisher | : | - 1993 |
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