Die Nutzung des Internets bei extensiven Kaufentscheidungen im Multi-Channel-Vertrieb
Nutzungsabsicht des Internets zur Informationssuche (Pedersen, Nysveen, 2005) bzw. zum AusmaA der Suche im Internet (Bei et al., 2004; Lee, 2006) fest. ... ( 2004) amount of information about online banking amount of information about online banking acceptance of online banking ... (2001) Spiekermann (2001) product class knowledge product class knowledge manual search on the internet manualanbsp;...
| Title | : | Die Nutzung des Internets bei extensiven Kaufentscheidungen im Multi-Channel-Vertrieb |
| Author | : | Michael Hetzel |
| Publisher | : | BoD – Books on Demand - 2009 |
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