Contemporary Research in E-Branding
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.She holds a PhD in marketing from Owen School of Management, Vanderbilt University. ... Terry Daugherty (PhD, Michigan State University) is an assistant professor in the Department of Advertising and co-director of the Media Research Labanbsp;...
| Title | : | Contemporary Research in E-Branding |
| Author | : | Bandyopadhyay, Subir |
| Publisher | : | IGI Global - 2008-11-30 |
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