CIM Coursebook 06/07 Marketing Environment

CIM Coursebook 06/07 Marketing Environment

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Elsevier/Butterworth-Heinemanna€™s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meaningsA significantly higher proportion of candidates were able to answer all parts of the compulsory question and generally generate around a pass mark or better. ... and much more convincing answer a€c Understanding of ICT was again much improved across all centres as evidenced in ... This may well reflect their pre- examination use of a#39;mocka#39; papers, improved exam technique and study of past questions.


Title:CIM Coursebook 06/07 Marketing Environment
Author: Mike Oldroyd
Publisher:Routledge - 2007-07-11
ISBN-13:

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