Best Practice Cases in Branding

Best Practice Cases in Branding

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TEN Technologies created the naviPod, an infrared remote control that allowed users to select songs, adjust the volume, and perform other tasks ... Some of these accessories were available at the online and brick-and-mortar Apple Store.

Title:Best Practice Cases in Branding
Author: Kevin Lane Keller
Publisher:Prentice Hall - 2008

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